LG Electronics
How can LG Electronics be a leader in creating a sustainable future, uniting people, and bringing more value to its consumer beyond just a product?

* This project was created while studying at ArtCenter College of Design and may not align with the viewpoint of LG Electronics
Brand Strategy
Case Study
Life is______ is a campaign that showcases different people from different walks of life and celebrates diversity in our community.
LG’s sneaker collaboration with Air Jordan. The sneakers are made from 100% sustainable materials like algae, soy ink, Pinatex, Muskin, and recycled rubber. Creative purple pairs will be sold as a general release and Smart blue pairs will be Korea-exclusive.
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